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1        *fieldstudy 

Field Study is a specialty coffee brand based in Brooklyn, NY, with the intention of crafting a space that features local roasters and inviting people interested in coffee to learn, taste, and experience coffee as an artistic craft.

The logotype is set in a lowercase Times Roman Pro, reading fieldstudy, preceded by an asterisk — commonly found in texts (books, documents, etc.) to reference a footnote — meant to emphasize the idea of referencing further information, explanation. This typographic gesture is rooted in the idea that *fieldstudy is about studying the nuances of coffees from around the world and learning from the featured roasters.

All other brand typography is set in Standard Bold.
 

The thin lines, inspired by topographic maps of the Kaffa Region—the birthplace of coffee—introduce a subtle organic counterpoint to the identity's strict grid. They serve as a secondary graphic element across digital and print touchpoints.