2

letfliesfly

identity & web

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2    A website made for students, alumni, or anyone interested in the Graphic Design BFA program at the Fashion Institute of Technology in New York City. The website breaks down the program into its courses, faculty, past alumni, and the sandbox; an initiative to encourage students to share any experience or inspiration for future students.


The graphic design department at FIT wanted an expressive identity that would emphasize the programs energy and digital nature.

To show this, we chose a overtly pixelated typeface — PPMondwest — and the brightest RGB Blue.